Can you run CTV ads on Tubi?

Content on WhatAnswers is provided "as is" for informational purposes. While we strive for accuracy, we make no guarantees. Content is AI-assisted and should not be used as professional advice.

Last updated: April 8, 2026

Quick Answer: Yes, Tubi offers CTV advertising capabilities through its ad-supported streaming platform. As of 2024, Tubi reaches over 78 million monthly active users in the U.S. and has partnerships with major CTV platforms like Roku, Amazon Fire TV, and Samsung Smart TVs. The platform provides programmatic advertising options through its Tubi Advertising Solutions division, launched in 2019, with targeting capabilities including demographic, behavioral, and contextual segments.

Key Facts

Tubi reached 78 million monthly active users in the U.S. as of Q1 2024
Tubi was acquired by Fox Corporation in 2020 for $440 million
Tubi Advertising Solutions launched in 2019 to expand advertising capabilities
Tubi's content library contains over 200,000 movies and TV episodes
Tubi is available on over 25 different CTV platforms including Roku, Amazon Fire TV, and Apple TV

Overview

Tubi is a free, ad-supported streaming television (FAST) service that launched in 2014, founded by Farhad Massoudi and Thomas Ahn Hicks. Originally called AdRise, the platform rebranded as Tubi in 2016 and has grown to become one of the largest free streaming services in the United States. In 2020, Fox Corporation acquired Tubi for $440 million, significantly expanding its reach and resources. The platform operates on an advertising video on demand (AVOD) model, meaning it's completely free to users who watch ads. Tubi's content library has grown to over 200,000 movies and TV episodes from more than 250 content partners including major studios like Paramount, Lionsgate, and MGM. The service is particularly popular for its extensive catalog of niche content and its availability across multiple platforms, making it an attractive option for CTV advertisers seeking broad reach.

How It Works

Tubi's CTV advertising operates through its proprietary advertising technology platform that enables programmatic buying and targeted ad delivery. Advertisers can access Tubi's inventory through direct deals with Tubi Advertising Solutions or through programmatic channels using demand-side platforms (DSPs) that support CTV inventory. The platform uses advanced targeting capabilities including demographic targeting (age, gender, income), behavioral targeting based on viewing history, and contextual targeting aligned with content categories. Tubi's ad insertion technology ensures seamless ad delivery with minimal buffering, supporting various ad formats including pre-roll, mid-roll, and display ads. The platform also offers measurement and analytics tools through partnerships with third-party verification companies, allowing advertisers to track campaign performance across key metrics like reach, frequency, and completion rates. Tubi's integration with major CTV operating systems ensures ads are delivered across devices while maintaining technical quality standards.

Why It Matters

Tubi's CTV advertising capabilities matter because they provide brands with access to a growing, engaged audience in the rapidly expanding streaming market. With traditional linear TV viewership declining and CTV adoption increasing, platforms like Tubi represent crucial channels for reaching cord-cutters and younger demographics. The platform's free model attracts users who might otherwise avoid subscription services, creating a diverse audience base. For advertisers, Tubi offers more precise targeting than traditional TV with better measurement capabilities, while maintaining the premium viewing experience of television. This combination makes Tubi particularly valuable for brands looking to maximize reach while maintaining targeting precision in an increasingly fragmented media landscape.