How does gg deals work

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Last updated: April 8, 2026

Quick Answer: GG.deals is a price comparison website for PC video games that aggregates deals from over 50 legitimate digital storefronts. The platform was launched in 2016 and tracks prices across stores like Steam, Epic Games Store, and Humble Bundle. It helps users find the lowest prices by comparing real-time data and includes features like price history charts and regional pricing information. GG.deals operates on a commission model, earning revenue when users purchase through affiliate links.

Key Facts

Launched in 2016
Tracks prices from over 50 digital storefronts
Includes major platforms like Steam and Epic Games Store
Features price history charts and regional pricing data
Operates on affiliate commission revenue model

Overview

GG.deals is a specialized price comparison platform for PC video games that emerged in 2016 to address the growing fragmentation of digital game distribution. As the PC gaming market expanded beyond traditional platforms like Steam to include numerous storefronts including Epic Games Store, GOG, Humble Bundle, and various publisher-specific stores, consumers faced increasing difficulty tracking prices across different platforms. The service was created by a team of gaming enthusiasts who recognized the need for a centralized tool to help gamers save money on legitimate game purchases. Unlike some gray-market key resellers, GG.deals focuses exclusively on authorized digital distributors, ensuring users access legitimate game keys while avoiding potential risks associated with unauthorized resellers. The platform has grown significantly since its launch, becoming one of the most comprehensive game deal aggregators available today.

How It Works

GG.deals operates through automated web scraping technology that continuously monitors over 50 legitimate digital game storefronts for price changes and new deals. The system collects real-time pricing data, including base prices, discounts, and regional variations, then normalizes this information for easy comparison. Users can search for specific games or browse by categories, with results showing current prices across all tracked stores, historical price trends, and discount percentages. The platform employs sophisticated algorithms to filter out illegitimate sellers and prioritize authorized distributors. When users click through to make a purchase, GG.deals uses affiliate links that provide the platform with a small commission while maintaining the original price for the buyer. Additional features include price drop alerts, wishlist tracking, and community-driven deal ratings that help users identify the best value offers.

Why It Matters

GG.deals matters because it democratizes access to affordable gaming by empowering consumers with transparent pricing information across an increasingly fragmented marketplace. With PC games available through dozens of legitimate storefronts, each with different pricing strategies, regional variations, and sale schedules, the platform saves users significant time and money by centralizing comparison shopping. This transparency helps combat price discrimination and ensures gamers can make informed purchasing decisions. For the gaming industry, GG.deals drives competition among legitimate retailers while steering consumers away from unauthorized key resellers that often violate developer terms of service. The platform's emphasis on authorized sellers supports game developers and publishers by ensuring they receive proper compensation for their work, contributing to a healthier ecosystem for PC gaming overall.