Is a smart TV the same as a connected TV?

Overview

Smart TVs and connected TVs are related but distinct concepts in modern television technology, evolving since the early 2000s. A connected TV broadly refers to any television set that can connect to the internet, typically through Wi-Fi or Ethernet, allowing access to online content such as streaming services, web browsing, or social media. This category includes both smart TVs and older models enhanced with external devices like streaming sticks (e.g., Amazon Fire TV, introduced in 2014) or gaming consoles. The rise of connected TVs began around 2008 with the advent of services like Netflix streaming, which expanded TV functionality beyond traditional broadcast. In contrast, smart TVs are a subset of connected TVs that feature integrated operating systems and app stores, enabling built-in software for interactive experiences without external hardware. The first smart TVs emerged in the late 2000s, with Samsung launching its Smart TV platform in 2010 and LG introducing webOS in 2014. By 2023, the global TV market had shifted significantly, with smart TVs dominating sales due to advancements in display technology (e.g., 4K and OLED) and consumer demand for seamless streaming. This evolution reflects broader trends in digital convergence, where TVs have transformed from passive entertainment devices into hubs for smart home integration and personalized content.

How It Works

Smart TVs operate through embedded operating systems that manage hardware and software, similar to smartphones or computers. These systems, such as Android TV (based on Android, first released for TVs in 2014), Tizen (Samsung's OS), or webOS (LG's platform), provide a user interface for navigating apps, settings, and content. They connect to the internet via built-in Wi-Fi or Ethernet, allowing access to streaming services like Netflix, Hulu, or Disney+ through pre-installed or downloadable apps. Additionally, smart TVs often include processors, memory, and storage to run these apps smoothly, with some models featuring voice control via integrated microphones and assistants like Amazon Alexa or Google Assistant. For example, voice commands can search for shows or control smart home devices. In contrast, connected TVs without smart features rely on external devices to enable internet connectivity. These devices, such as Roku streaming players (first launched in 2008) or Apple TV, plug into HDMI ports and provide their own interfaces and apps, effectively turning a standard TV into a connected one. The process involves the external device handling internet access and content delivery, while the TV acts as a display. This method allows older or budget TVs to access online content without the cost or complexity of built-in smart technology, though it may require additional setup and hardware.

Why It Matters

The distinction between smart TVs and connected TVs matters for consumers, manufacturers, and the media industry due to its impact on user experience, market trends, and content delivery. For consumers, smart TVs offer convenience with all-in-one functionality, reducing clutter from external devices and enabling features like voice control or smart home integration, which can enhance accessibility and efficiency. However, they may raise privacy concerns, as built-in microphones and data collection practices have sparked debates, leading to regulations like the GDPR in Europe. In contrast, connected TVs via external devices provide flexibility and upgradability, allowing users to update streaming capabilities without replacing the entire TV, which can be cost-effective and extend the lifespan of older sets. For manufacturers, the shift toward smart TVs drives innovation in software and hardware, with companies competing on OS ecosystems and app partnerships, influencing global sales—smart TVs accounted for over 70% of TV shipments in 2023. In the media industry, this technology enables direct content delivery through apps, bypassing traditional cable, and supports targeted advertising based on viewing habits, reshaping revenue models. Overall, understanding these differences helps in making informed purchasing decisions and navigating the evolving landscape of digital entertainment.