What Is 7plus

Overview

7plus is a digital streaming platform owned and operated by the Seven Network, one of Australia’s leading commercial television networks. Designed to extend Seven’s broadcast reach, the service provides free access to live and on-demand content, including news, reality TV, sports, and original series. It is accessible via web browsers and mobile apps on iOS and Android devices, requiring no subscription fee.

Since its launch, 7plus has become a major player in Australia’s digital media landscape. The platform supports advertising-based revenue and offers users the ability to stream content up to seven days after broadcast. Its integration with Seven’s linear channels ensures synchronized programming and real-time updates.

• Launch date: 7plus officially launched on April 22, 2018, marking Seven Network’s full-scale entry into digital streaming.
• Content library: As of 2023, the platform hosts over 300,000 hours of on-demand programming, including full-season archives of popular shows.
• Live streaming: 7plus provides 24/7 live streams of Seven’s metropolitan and regional channels, including 7HD and 7two.
• User base: The service averaged 48 million monthly sessions in 2022, reflecting its widespread adoption across age groups.
• Ad-supported model: 7plus operates on an advertising-based model, with commercials integrated into on-demand and live streams.

How It Works

7plus functions as a hybrid platform combining live TV simulcasts with a robust on-demand library. Users can access content instantly without registration, though creating an account enables personalized features like watchlists and viewing history.

• Free access: The platform is completely free to use, supported by commercial advertising inserted during programming.
• Device compatibility: 7plus is available on iOS, Android, Smart TVs, and web browsers, ensuring broad accessibility.
• Content availability: Most shows are available for 7 days after broadcast, aligning with the 'plus' in the name.
• Offline viewing: Selected programs support download functionality for offline playback, available to registered users.
• Personalization: Registered users benefit from customized recommendations based on viewing habits and saved programs.
• Live DVR: The Live DVR feature allows users to pause, rewind, or restart live broadcasts in real time.

Comparison at a Glance

Below is a comparison of 7plus with other major Australian streaming platforms based on key metrics as of 2023.

This comparison highlights 7plus’s dominance in free, live, and on-demand content volume. Unlike subscription services, it focuses on extending broadcast reach rather than producing exclusive originals. Its combination of free access, live TV, and massive content library sets it apart from competitors.

Why It Matters

7plus plays a critical role in Australia’s evolving media consumption habits, offering a free alternative to paid streaming services. It ensures that broadcast television remains relevant in the digital age by adapting to on-demand viewing preferences.

• Democratized access: By offering free content, 7plus ensures equitable access to news, sports, and entertainment across socioeconomic groups.
• Sports coverage: The platform streams major events like the Toyota AFL Premiership Season and the Olympics, attracting millions of live viewers.
• News integration: 7plus delivers real-time updates from Seven News, enhancing public access to breaking stories and investigative reports.
• Regional reach: It extends national programming to regional and remote areas with limited broadcast reception.
• Advertising innovation: Advertisers benefit from targeted ad placements based on viewer demographics and behavior.
• Future of TV: 7plus exemplifies the shift toward hybrid broadcast-digital models that blend live and on-demand viewing.

As streaming continues to grow, 7plus remains a vital platform for Australian audiences, bridging traditional television with modern digital expectations.