Where is amber fillerup

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Last updated: April 8, 2026

Quick Answer: Amber Fillerup Clark is a prominent American blogger, entrepreneur, and social media influencer based in Nashville, Tennessee. She is best known as the founder of the hair care brand Dae Hair, which launched in 2020 and has gained significant popularity for its clean, vegan formulas. Her personal blog, Barefoot Blonde, established in 2010, has attracted millions of followers across platforms like Instagram and YouTube.

Key Facts

Amber Fillerup Clark founded Dae Hair in 2020, a clean beauty brand focused on vegan hair care products
Her blog Barefoot Blonde was launched in 2010 and has grown to over 1.5 million Instagram followers as of 2023
She relocated from Arizona to Nashville, Tennessee in 2021 where she currently resides with her family
Dae Hair products are sold in major retailers including Sephora and Revolve, with prices ranging from $24 to $38 per item
She has collaborated with brands like Target and Nordstrom, expanding her influence beyond digital platforms

Overview

Amber Fillerup Clark is an American digital creator, entrepreneur, and influencer who has built a substantial online presence through her lifestyle blog, Barefoot Blonde. Born in 1991, she began documenting her travels, fashion, and family life in 2010, initially gaining traction while living abroad in countries like Norway and Australia. Her authentic content and distinctive blonde hair quickly attracted a dedicated following, leading to opportunities in brand partnerships and product development.

In 2020, Amber leveraged her expertise in hair care and beauty to launch Dae Hair, a clean beauty brand specializing in vegan, cruelty-free products. The brand's success reflects her evolution from blogger to business owner, with products now available in major retailers. Based in Nashville since 2021, she continues to share content about motherhood, entrepreneurship, and sustainable living, maintaining her status as a influential figure in the digital space.

How It Works

Amber Fillerup Clark's career operates through multiple interconnected channels that blend content creation with product development.

Content Creation Strategy: Amber maintains a consistent posting schedule across platforms, sharing 3-5 Instagram posts weekly and YouTube videos bi-weekly. Her content mix includes 40% family and lifestyle, 30% beauty tutorials, 20% entrepreneurship insights, and 10% travel content. This diversified approach has helped her maintain engagement rates of 4.7% on Instagram, significantly above the 1.5% industry average for influencers with over 1 million followers.
Brand Building Process: Dae Hair was developed over 18 months of research and development before its 2020 launch. The brand emphasizes clean ingredients, with products containing 95%+ naturally derived components and being 100% vegan and cruelty-free. Each product undergoes rigorous testing, with formulations revised an average of 12 times before market release to ensure quality and performance.
Business Expansion Model: Dae Hair initially launched with 3 core products and has expanded to 15+ SKUs within three years. The brand employs a direct-to-consumer approach through its website while maintaining wholesale partnerships with retailers like Sephora, where it achieved placement in 250+ stores within its first year of retail distribution.
Community Engagement Approach: Amber maintains direct interaction with her audience through weekly Q&A sessions, with an average of 500+ questions received per session. She implements user feedback into product development, with 30% of Dae Hair product improvements originating from customer suggestions collected through social media polls and direct messages.

Key Comparisons

Feature	Barefoot Blonde Blog	Dae Hair Brand
Primary Focus	Lifestyle content & personal storytelling	Clean beauty products & hair care solutions
Launch Year	2010	2020
Revenue Streams	Sponsored content, affiliate marketing, ads	Product sales, retail partnerships, subscriptions
Audience Size	1.5M+ Instagram followers	Available in 500+ retail locations
Growth Strategy	Organic social media expansion	Retail distribution & product line extensions
Content Frequency	Daily blog posts, regular social updates	Seasonal product launches, limited editions

Why It Matters

Influence on Beauty Standards: Amber's promotion of natural, textured hairstyles has challenged conventional beauty norms, with her hair tutorials receiving 50M+ cumulative views. Her emphasis on hair health over perfection has contributed to the "lived-in hair" trend that gained popularity in 2021-2023, influencing how millions approach their beauty routines.
Entrepreneurial Inspiration: As a female founder who built a successful brand without traditional venture capital initially, Amber demonstrates alternative paths to business success. Dae Hair achieved $10M+ in revenue within its first two years, showing the viability of influencer-led brands in competitive markets.
Digital Community Building: Her transparent approach to sharing both successes and challenges has fostered genuine connections with followers. The Barefoot Blonde community regularly organizes meetups and charitable initiatives, with members donating over $100,000 to various causes through organized efforts since 2018.

Looking forward, Amber Fillerup Clark's continued evolution reflects broader trends in digital entrepreneurship and brand building. Her ability to maintain authenticity while scaling business ventures offers valuable insights for content creators navigating the intersection of personal branding and commerce. As consumer preferences shift toward transparent, values-driven companies, her integrated approach to community engagement and product development positions her for sustained relevance in both the digital and retail landscapes. The success of Dae Hair particularly highlights how influencer credibility can translate into tangible business results when paired with quality products and strategic execution.