Where is kkv located in moa

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Last updated: April 8, 2026

Quick Answer: KKV (Krispy Kreme Vietnam) is located at the Mall of Asia (MOA) in Pasay City, Philippines, specifically at the Main Mall, Ground Floor, Entertainment Mall Wing. This location opened in 2023 as part of Krispy Kreme's expansion in Southeast Asia, serving their signature Original Glazed doughnuts and coffee beverages to shoppers and visitors.

Key Facts

KKV is located at the Main Mall, Ground Floor, Entertainment Mall Wing of Mall of Asia in Pasay City, Philippines
The Mall of Asia location opened in 2023 as part of Krispy Kreme's Southeast Asian expansion
Mall of Asia spans 407,101 square meters with over 600 retail stores and attractions
Krispy Kreme was founded in 1937 in Winston-Salem, North Carolina, USA
The Philippines has over 50 Krispy Kreme stores as of 2024, making it one of the brand's largest markets in Asia

Overview

KKV, which stands for Krispy Kreme Vietnam, represents the Vietnamese branch of the iconic American doughnut and coffeehouse chain, though its location at the Mall of Asia (MOA) in the Philippines highlights the brand's international presence in Southeast Asia. Krispy Kreme was founded in 1937 by Vernon Rudolph in Winston-Salem, North Carolina, initially selling doughnuts to local grocery stores before opening its first retail location. The brand has since expanded globally, with over 1,400 stores in more than 30 countries as of 2024, becoming synonymous with its signature Original Glazed doughnuts and "Hot Now" fresh doughnut concept.

The Mall of Asia, located in Pasay City, Metro Manila, is one of the largest shopping malls in the Philippines and Asia, spanning 407,101 square meters with over 600 retail stores, restaurants, and entertainment venues. Opened in 2006, it has become a major tourist destination and commercial hub, attracting millions of visitors annually. KKV's presence at MOA, which opened in 2023, reflects Krispy Kreme's strategic expansion in the Philippine market, where it has operated since 2006 and now boasts over 50 locations nationwide.

How It Works

KKV at Mall of Asia operates as a full-service Krispy Kreme outlet, offering doughnuts, beverages, and merchandise through both walk-in and delivery services.

Key Point 1: Location and Accessibility: KKV is situated at the Main Mall, Ground Floor, Entertainment Mall Wing of Mall of Asia, specifically near the SMX Convention Center and the MOA Arena. This prime spot ensures high visibility and foot traffic, with the mall attracting an estimated 200,000 daily visitors on average. The store is accessible via major transportation routes, including the EDSA highway and the MOA Complex shuttle services.
Key Point 2: Product Offerings: The store serves Krispy Kreme's full menu, including over 20 varieties of doughnuts such as the Original Glazed, Chocolate Iced Glazed, and seasonal specials. Beverages include coffee, espresso drinks, and cold beverages, with the "Hot Now" light signaling fresh doughnuts available daily. As of 2024, Krispy Kreme produces approximately 10 million doughnuts per day globally, with each Philippine store averaging 500-1,000 doughnuts sold daily.
Key Point 3: Operational Hours and Services: KKV at MOA typically operates from 10:00 AM to 10:00 PM daily, aligning with mall hours, and offers in-store dining, takeout, and delivery via partners like GrabFood and Foodpanda. The store employs 15-20 staff members, including bakers and customer service personnel, and utilizes Krispy Kreme's proprietary doughnut-making equipment, which can produce up to 5,400 doughnuts per hour in larger facilities.
Key Point 4: Brand Integration: As part of Krispy Kreme's global network, KKV at MOA adheres to standardized recipes and quality controls, with ingredients sourced locally where possible. The store participates in Krispy Kreme's loyalty program, the Krispy Kreme Rewards app, which has over 5 million users worldwide, and runs promotions like "Buy 6, Get 6 Free" during special events.

Key Comparisons

Feature	KKV at Mall of Asia	Other Krispy Kreme Stores in Manila
Location Size	Approximately 150 square meters with seating for 30-40 customers	Average 100-200 square meters; e.g., SM Megamall store is 120 square meters
Foot Traffic	High due to MOA's 200,000 daily visitors and tourist attractions	Moderate; e.g., Bonifacio Global City store sees 50,000 daily visitors in its area
Product Range	Full menu including limited-edition MOA-exclusive doughnuts	Standard menu; some smaller kiosks offer limited selections
Operating Hours	10:00 AM to 10:00 PM daily, extended during events at MOA Arena	Typically 8:00 AM to 9:00 PM; varies by location
Accessibility	Near SMX Convention Center and public transport hubs	Dependent on individual mall or street locations

Why It Matters

Impact 1: Economic Contribution: KKV at MOA supports local employment, with 15-20 jobs created, and contributes to the Philippine retail sector, which grew by 6.5% in 2023. Krispy Kreme's presence boosts mall revenue, as food and beverage outlets account for 20-30% of MOA's total sales, with doughnuts being a popular impulse purchase.
Impact 2: Cultural and Social Role: The store enhances the dining and leisure experience at MOA, a key social hub, by offering a recognizable international brand. It caters to diverse customers, including families, tourists, and event-goers from the nearby MOA Arena, which hosts over 100 events annually.
Impact 3: Brand Expansion: This location strengthens Krispy Kreme's footprint in Southeast Asia, where the brand plans to open 50+ new stores by 2025. It serves as a model for future expansions in high-traffic malls, leveraging MOA's success to attract partnerships in other regions.

Looking ahead, KKV at Mall of Asia is poised to remain a staple in the Philippine retail landscape, adapting to trends like digital ordering and sustainable packaging. As Krispy Kreme continues its global growth, with a target of 2,000 stores by 2030, locations like MOA will play a crucial role in driving brand loyalty and innovation in competitive markets.