Where is kxii located

Overview

KXII is a CBS-affiliated television station that has served the Sherman-Ada market since its inception in 1965. Licensed to Sherman, Texas, the station operates as a crucial broadcast source for viewers across North Texas and Southern Oklahoma, providing news, entertainment, and public service programming to a diverse regional audience. The station's history reflects the evolution of broadcast television in rural America, adapting to technological changes while maintaining its community focus.

The Sherman-Ada designated market area (DMA #162) encompasses 23 counties spanning both Texas and Oklahoma, creating unique challenges and opportunities for regional broadcasting. KXII's strategic location at the border of two states has positioned it as a vital information source for cross-border communities. Over its nearly six decades of operation, the station has weathered ownership changes, technological transitions from analog to digital broadcasting, and evolving media landscapes while remaining committed to local journalism.

How It Works

KXII operates as a traditional broadcast television station with modern digital infrastructure and multiple distribution platforms.

• Broadcast Transmission: KXII transmits from its primary transmitter located on a 1,000-foot tower near Durant, Oklahoma, at coordinates 33°59′28″N 96°22′26″W. The station operates on digital channel 12 (virtual channel 12) with an effective radiated power of 1,000 kW, providing coverage across its 23-county service area. This transmission facility was originally constructed in 1965 and has been upgraded multiple times, most recently for the digital transition in 2009.
• Programming Structure: As a CBS affiliate, KXII carries the full CBS network schedule including primetime programming, sports broadcasts like NFL games, and daytime shows. The station produces approximately 20 hours of local news weekly through its "News 12" brand, with studios located at 3300 Texoma Parkway in Sherman, Texas. Local programming includes morning, noon, evening, and late-night newscasts specifically tailored to the Sherman-Ada market's unique needs.
• Digital Distribution: Beyond traditional over-the-air broadcasting, KXII maintains a robust digital presence through its website KXII.com and mobile applications. The station streams its newscasts live online and provides on-demand access to local news segments. KXII also maintains social media channels with over 100,000 combined followers across platforms, extending its reach beyond traditional broadcast boundaries.
• Technical Infrastructure: KXII utilizes ATSC 1.0 digital broadcasting standards with plans to implement ATSC 3.0 (NextGen TV) capabilities in the coming years. The station operates multiple translator stations to extend coverage into remote areas, including K18JN-D in Ardmore, Oklahoma, and K34NU-D in Paris, Texas. These technical assets ensure reliable signal delivery across the challenging terrain of North Texas and Southern Oklahoma.

Key Comparisons

Why It Matters

• Regional Information Hub: KXII serves as a critical information source for approximately 500,000 residents across 23 counties, many in rural areas with limited media options. The station's severe weather coverage has been credited with saving lives during tornado outbreaks, particularly in 2015 when its continuous coverage helped residents across four counties take shelter during an EF3 tornado. Local news viewership averages 40,000 households during evening newscasts.
• Economic Impact: As one of the largest media employers in the Sherman-Ada region, KXII supports approximately 50 full-time positions with an estimated annual payroll of $3.5 million. The station generates economic activity through advertising partnerships with over 200 local businesses annually and supports community events that draw thousands of participants. Its presence helps attract other businesses to the region by providing marketing opportunities.
• Cultural Preservation: KXII documents and preserves regional culture through programming like "Texoma Living" segments that highlight local history, agriculture, and traditions. The station archives over 50,000 hours of local footage dating back to 1965, creating a valuable historical record of the region's development. Community partnerships with schools and organizations reach approximately 10,000 students annually through educational initiatives.

Looking forward, KXII faces both challenges and opportunities as media consumption patterns evolve. The station is investing in ATSC 3.0 technology to enable mobile viewing and enhanced picture quality, while expanding digital content to reach younger audiences. As the only CBS affiliate in its market, KXII must balance network commitments with hyperlocal content that addresses the unique needs of its cross-border service area. The station's future success will depend on maintaining its traditional broadcast strengths while innovating in digital spaces, ensuring it remains relevant to new generations of viewers across North Texas and Southern Oklahoma.