Where is kxii tv located

Overview

KXII-TV, branded as "KXII 12 News," is a CBS-affiliated television station serving the Sherman-Denison market in North Texas. The station first signed on the air on September 15, 1963, making it the first television station in the Sherman-Denison area. Originally owned by Sherman Broadcasting Company, KXII-TV has undergone several ownership changes throughout its history while maintaining its commitment to local news and community service.

The station's primary coverage area includes 24 counties across North Texas and Southern Oklahoma, reaching approximately 1.5 million potential viewers. KXII-TV operates as part of the Texoma region media landscape, providing news, weather, and entertainment programming to communities including Sherman, Denison, Durant, Ardmore, and Ada. The station has maintained its CBS affiliation since its inception, with secondary affiliations including MyNetworkTV on its digital subchannel.

How It Works

KXII-TV operates through a combination of physical infrastructure, broadcast technology, and organizational structure to deliver television programming to its viewers.

• Broadcast Infrastructure: KXII-TV transmits from its main tower located at 301 N. Sam Rayburn Freeway in Sherman, Texas. The station operates on channel 12 with an effective radiated power of 316 kW, covering a radius of approximately 70 miles. The transmitter facility includes backup power systems and redundant equipment to ensure continuous broadcast operations.
• Digital Transition: KXII-TV completed its transition to digital broadcasting on June 12, 2009, as mandated by the Federal Communications Commission. The station now broadcasts in high definition on virtual channel 12.1, with additional digital subchannels including MyNetworkTV on 12.2 and Circle on 12.3. The digital signal provides improved picture quality and additional programming options for viewers.
• News Operations: KXII-TV maintains a news department with approximately 40 staff members, including reporters, anchors, meteorologists, and production personnel. The station produces over 20 hours of local news programming weekly, including morning, midday, evening, and late-night newscasts. The newsroom utilizes multiple ENG (electronic news gathering) vehicles and helicopter coverage for breaking news situations.
• Community Engagement: KXII-TV participates in numerous community events and initiatives throughout the year. The station hosts annual food drives that collect over 50,000 pounds of food for local food banks, organizes toy drives serving approximately 2,000 children annually, and partners with local organizations for health fairs and educational programs. These efforts demonstrate the station's commitment to serving its community beyond traditional broadcasting.

Key Comparisons

Why It Matters

• Local News Coverage: KXII-TV provides essential local news coverage to approximately 1.5 million residents across North Texas and Southern Oklahoma. The station's news department produces comprehensive coverage of weather events, including severe storm tracking that has helped save lives during tornado outbreaks. Their commitment to hyperlocal reporting ensures communities receive information relevant to their specific needs and concerns.
• Economic Impact: As one of the largest employers in the Sherman media market, KXII-TV contributes significantly to the local economy. The station employs approximately 60 full-time staff members with an annual payroll exceeding $3 million. Additionally, KXII-TV generates advertising revenue that supports local businesses and provides marketing opportunities for approximately 200 regional advertisers annually.
• Emergency Communication: During emergencies and severe weather events, KXII-TV serves as a critical information source for the Texoma region. The station's weather team provides continuous coverage during tornado warnings, flash floods, and winter storms, with their coverage reaching approximately 95% of households in their primary coverage area. This emergency communication function has proven vital during events like the 2015 tornado outbreak that affected multiple counties in their viewing area.

Looking forward, KXII-TV continues to adapt to changing media consumption patterns while maintaining its core mission of serving the Sherman-Denison community. The station has expanded its digital presence with mobile apps and streaming services, reaching approximately 25,000 monthly digital users. As media technology evolves, KXII-TV remains committed to providing reliable local journalism and community service, ensuring that residents of North Texas and Southern Oklahoma have access to vital information and entertainment for years to come. The station's longevity—approaching six decades of continuous operation—demonstrates its enduring value to the communities it serves.