Who is nfl halftime show 2025

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Last updated: April 8, 2026

Quick Answer: The NFL halftime show for 2025 has not been announced yet. The performer is typically revealed in the fall of the preceding year, so an announcement is expected around September or October 2024. The show will take place during Super Bowl LIX on February 9, 2025, at Caesars Superdome in New Orleans.

Key Facts

Super Bowl LIX will be held on February 9, 2025, at Caesars Superdome in New Orleans
The halftime show performer is typically announced 4-5 months before the game, around September-October 2024
The NFL halftime show averages over 100 million viewers worldwide
Recent performers include Rihanna (2023), Dr. Dre (2022), and The Weeknd (2021)
The show typically lasts 12-15 minutes with production budgets exceeding $10 million

Overview

The NFL halftime show is one of the most watched musical performances in the world, occurring during the Super Bowl each February. First introduced in 1967, the show has evolved from college marching bands to featuring the biggest names in popular music. The 2025 edition will be part of Super Bowl LIX, continuing a tradition that has included legendary performances by Michael Jackson, Prince, Beyoncé, and Lady Gaga.

The selection process involves the NFL, the halftime show sponsor (currently Apple Music), and production companies working together to secure top-tier talent. Performers are chosen based on popularity, cultural relevance, and ability to deliver a spectacular live show. The 2025 performer will join an exclusive club of artists who have headlined this global platform, with negotiations typically finalized by late summer or early fall of 2024.

How It Works

The NFL halftime show operates through a complex production system involving multiple stakeholders and meticulous planning.

Selection Timeline: The performer is typically announced 4-5 months before the Super Bowl, with negotiations beginning up to a year in advance. For 2025, this means announcements should come around September or October 2024. The NFL considers factors like streaming numbers, album sales, and social media following when selecting artists.
Production Scale: The show involves over 1,000 crew members, including stagehands, lighting technicians, and audio engineers. Production budgets regularly exceed $10 million, with elaborate stage setups that must be assembled and dismantled in under 8 minutes. Recent shows have featured custom-built stages, pyrotechnics, and complex choreography involving hundreds of performers.
Technical Execution: The entire performance must be set up and broken down during the 20-minute halftime period, with actual show time typically lasting 12-15 minutes. This requires precise coordination, with rehearsals beginning months in advance at off-site locations before moving to the stadium for final preparations. The 2023 show with Rihanna featured a floating platform system that required extensive engineering.
Sponsorship and Funding: Since 2022, Apple Music has been the official sponsor, taking over from Pepsi who sponsored for 10 years. Sponsors contribute significantly to the production budget while gaining exclusive marketing rights. The partnership includes promotional campaigns across Apple's platforms and integration with Apple Music's streaming service.

Key Comparisons

Feature	Recent Halftime Shows (2020-2023)	Historical Shows (1990s-2000s)
Average Viewership	103 million viewers (2020-2023 average)	88 million viewers (1990-2009 average)
Production Budget	$10-13 million per show	$2-5 million per show
Social Media Impact	15+ million tweets during show (2023)	Minimal social media presence
Sponsorship Value	$50+ million annual sponsorship (Apple Music)	$10-20 million annual sponsorship
Set Change Time	6-8 minutes for full stage assembly	10-12 minutes for simpler setups

Why It Matters

Cultural Impact: The halftime show generates massive cultural conversations, with the 2023 Rihanna performance sparking over 15 million tweets and increasing her streaming numbers by 390% overnight. These moments become part of national dialogue and often address social issues, as seen with Beyoncé's 2016 tribute to Black culture and Colin Kaepernick's 2020 appearance.
Economic Influence: Performers typically see a 200-500% increase in music sales and streaming following their appearance. The show also drives significant revenue for the NFL through sponsorship deals and increased viewership, with advertisers paying up to $7 million for 30-second commercials during the halftime broadcast.
Technological Innovation: Each year pushes production boundaries, with the 2022 show featuring drone light displays and the 2021 performance using augmented reality effects. These innovations often influence concert production worldwide and demonstrate cutting-edge entertainment technology to a global audience of over 100 million viewers.

Looking ahead to 2025, the halftime show continues to evolve as both entertainment spectacle and cultural touchstone. With Super Bowl LIX returning to New Orleans—a city with rich musical heritage—expectations will be high for a memorable performance. The selection of the 2025 performer will reflect current musical trends while maintaining the show's tradition of excellence, potentially incorporating new technologies like holographic displays or interactive audience elements. As viewership patterns shift toward streaming, the NFL will likely continue adapting the show format to engage younger audiences while preserving its status as must-see television.