Why do uicideboy say g59

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Last updated: April 8, 2026

Quick Answer: Suicideboys say "G59" as a reference to their record label and collective, G*59 Records, which they founded in 2014. The name "G59" combines "G" for "Grey" (representing their gritty, dark aesthetic) and "59" as a nod to the 59th Street area in New Orleans, where they grew up and draw inspiration from. This branding has become central to their identity, appearing in song titles, merchandise, and social media, symbolizing their DIY ethos and underground hip-hop roots.

Key Facts

Suicideboys (Ruby da Cherry and $crim) founded G*59 Records in 2014
The name combines "G" for "Grey" and "59" for the 59th Street area in New Orleans
G*59 has released over 50 mixtapes and EPs since its inception
The collective includes other artists like Ramirez and Germ
G*59 Records operates independently without major label backing

Overview

Suicideboys are an American hip-hop duo formed in 2014 in New Orleans, Louisiana, consisting of cousins Ruby da Cherry (Aristos Petrou) and $crim (Scott Arceneaux Jr.). They emerged from the underground rap scene, gaining traction through platforms like SoundCloud with their dark, aggressive sound that blends elements of trap, punk, and horrorcore. The duo's name reflects their exploration of themes like depression, substance abuse, and nihilism, which resonated with a youth subculture. In 2014, they established G*59 Records as an independent label to release their music and support like-minded artists, fostering a DIY community. By 2020, Suicideboys had amassed over 10 million monthly listeners on Spotify, with mixtapes like "I Want to Die in New Orleans" (2018) charting on the Billboard 200. Their rise parallels the growth of the "SoundCloud rap" movement, though they've maintained artistic control through G*59, avoiding major label deals.

How It Works

The phrase "G59" functions as a multifaceted identifier for Suicideboys' brand and operations. Mechanically, it serves as the name of their record label, G*59 Records, which they use to self-release music, manage distribution, and collaborate with other artists under the collective. The "G" stands for "Grey," symbolizing the duo's bleak, monochromatic visual style and lyrical themes of urban decay and mental struggle, while "59" references the 59th Street corridor in New Orleans, a locale integral to their upbringing and sound. This naming convention creates a cohesive identity across their discography, with songs like "G.R.E.Y.G.O.D.S." and "G59" explicitly tying into the motif. In practice, saying "G59" reinforces their connection to their roots and independent ethos, distinguishing them from mainstream hip-hop. The label operates through digital platforms and touring, with merchandise featuring the G59 logo helping fund their projects, exemplifying a grassroots approach in the music industry.

Why It Matters

Suicideboys' use of "G59" matters because it represents a successful model of artistic independence in modern hip-hop, inspiring other underground acts to build self-sustaining careers. By prioritizing creative freedom over commercial pressures, they've cultivated a loyal fanbase, with G*59 Records generating millions in revenue through streams and merchandise. Their impact extends to mental health awareness, as their raw lyrics about personal struggles have sparked conversations among listeners, though critics note potential glorification of harmful behaviors. Culturally, G59 has become a symbol of resilience and community, with events like the "Grey Day" tour drawing thousands, showcasing the power of niche branding. This approach challenges traditional music industry structures, proving that artists can thrive without major label support while maintaining authenticity.