Why is eharmony still charging me

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Last updated: April 8, 2026

Quick Answer: eHarmony continues charging users primarily due to subscription auto-renewal policies. According to their terms, subscriptions automatically renew at the end of each billing period unless canceled at least 24 hours before renewal. In 2020, eHarmony settled a class-action lawsuit for $1.2 million over misleading subscription practices. Users should check their account settings and cancel subscriptions directly through eHarmony's website or app to stop charges.

Key Facts

eHarmony subscriptions automatically renew unless canceled at least 24 hours before renewal date
In 2020, eHarmony settled a $1.2 million class-action lawsuit over subscription practices
eHarmony was founded in 2000 by Dr. Neil Clark Warren and launched publicly in August 2000
The service uses a 32-dimension personality assessment to match users
eHarmony reported having approximately 10 million active users in 2020

Overview

eHarmony is an online dating service founded in 2000 by clinical psychologist Dr. Neil Clark Warren. The platform launched publicly in August 2000 with a focus on creating long-term relationships through compatibility matching rather than casual dating. eHarmony's business model has always been subscription-based, with users paying for access to communication features and detailed match profiles. The company grew rapidly during the early 2000s, becoming one of the largest dating sites in the United States. By 2020, eHarmony reported approximately 10 million active users. The platform has faced criticism and legal challenges over its subscription practices, particularly regarding automatic renewals and difficulty canceling. In 2020, eHarmony settled a class-action lawsuit for $1.2 million over allegations of misleading subscription practices and unauthorized charges.

How It Works

eHarmony operates on a subscription model where users pay for access to premium features. When users sign up, they typically choose between different subscription plans (monthly, 3-month, 6-month, or 12-month). These subscriptions automatically renew at the end of each billing period unless the user cancels at least 24 hours before the renewal date. The automatic renewal process is designed to provide uninterrupted service but has been a source of confusion for many users. To cancel, users must log into their eHarmony account, navigate to account settings, and follow the cancellation process. eHarmony's system continues charging the payment method on file until cancellation is completed. Some users have reported difficulties with cancellation, including hidden cancellation buttons or requirements to contact customer service. The platform uses a proprietary matching algorithm based on a 32-dimension personality assessment that users complete during registration.

Why It Matters

Understanding eHarmony's charging practices matters because automatic subscription renewals affect millions of users financially. Many consumers forget about recurring charges or struggle with cancellation processes, leading to unwanted expenses. The 2020 $1.2 million settlement highlighted the importance of transparent subscription practices in the digital economy. For eHarmony users, knowing how to properly cancel subscriptions can prevent unexpected charges and save money. The case also illustrates broader issues with subscription-based services across industries, where auto-renewal policies often lack clear disclosure. Consumers should regularly review their subscription services and payment statements to identify and cancel unwanted recurring charges.