Can you run CTV ads on Amazon Freevee?

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Last updated: April 8, 2026

Quick Answer: Yes, you can run CTV ads on Amazon Freevee, which is Amazon's free ad-supported streaming service. Amazon Freevee offers advertisers access to its CTV inventory through Amazon DSP, allowing for targeted advertising across its original and licensed content. The platform supports various ad formats including 15- and 30-second video ads, with ad loads typically ranging from 4-6 minutes per hour of content. Amazon Freevee has been available since 2019 (originally as IMDb TV) and rebranded in 2022.

Key Facts

Amazon Freevee is Amazon's free ad-supported streaming service launched in 2019 as IMDb TV and rebranded in 2022
Amazon Freevee typically features 4-6 minutes of ads per hour of content
Amazon Freevee offers CTV advertising through Amazon DSP with targeting capabilities
Amazon Freevee supports standard 15- and 30-second video ad formats
Amazon Freevee reaches over 200 million monthly active users across its streaming ecosystem

Overview

Amazon Freevee is Amazon's free, ad-supported streaming television (FAST) service that launched in January 2019 as IMDb TV before being rebranded to Amazon Freevee in April 2022. The service operates as part of Amazon's broader streaming ecosystem, which includes Prime Video and other content offerings. Amazon Freevee is available in the United States, United Kingdom, and Germany, with plans for international expansion. The platform features a mix of original programming (such as "Bosch: Legacy" and "Judy Justice") and licensed content from major studios. Unlike subscription services, Amazon Freevee generates revenue exclusively through advertising, making it a significant player in the growing CTV advertising market. According to Amazon, Freevee content is available to stream on hundreds of compatible devices including Fire TV, smart TVs, mobile devices, and gaming consoles.

How It Works

Amazon Freevee operates on a free ad-supported model where viewers can access content without subscription fees in exchange for watching advertisements. The advertising system is powered by Amazon's proprietary advertising technology, primarily through Amazon DSP (Demand-Side Platform), which allows advertisers to purchase and manage CTV ad campaigns. Advertisers can target audiences based on Amazon's first-party shopping data, demographic information, and viewing behaviors. The platform supports standard video ad formats including 15-second and 30-second spots, with ad breaks typically occurring at natural content breaks. Amazon provides measurement and reporting tools through Amazon Marketing Cloud, allowing advertisers to track campaign performance across devices. The service is integrated with Amazon's broader ecosystem, enabling features like X-Ray for additional content information and seamless access through Amazon accounts.

Why It Matters

Amazon Freevee represents a significant development in the CTV advertising landscape, providing advertisers with access to Amazon's vast audience data and targeting capabilities. The platform's integration with Amazon's shopping ecosystem creates unique opportunities for performance marketing and brand building. For consumers, Amazon Freevee offers free access to premium content, expanding viewing options beyond subscription services. The service contributes to the growth of the FAST market, which is projected to reach $12 billion in advertising revenue by 2027 according to industry estimates. Amazon Freevee's CTV advertising capabilities allow brands to reach cord-cutters and streaming-focused audiences at scale, with the ability to measure impact across the customer journey from ad exposure to purchase.